MAISON ANAND 999
The Laughing Heart
"There is a light somewhere.
It may not be much light but
it beats the darkness."
- Charles Bukowski
A space where fashion meets spirituality. Where garments have soul, and creation is an inner practice.
Here, we share reflections, inspirations, and words
that give meaning to what we wear.
Interview with the Founder
The Vibrational Frequency of Fabrics
The Earth’s Schumann resonance—the “planetary heartbeat”—vibrates at ~7.8 Hz, and your heart’s electromagnetic field peaks near 1 Hz (60 bpm) with harmonics up to ~40 Hz. In energetic healing traditions, centuries-old plant materials are likened to “high-vibe” textiles supporting your energetic field, while synthetics can off-gas formaldehyde finishes and shed microplastics that weigh your field down. Omnipresent as it may be, conventionally grown cotton is soaked in pesticides, potentially lowering one’s energetic and physical well-being.
Newer-to-the-scene natural fibers like rice husks recycle agricultural waste into lightweight, UV-resistant, biodegradable fabrics, grounding you while reducing landfill overburdening. Plant fibers are also prized for being soft to the touch, only becoming more delightful to the wearer when air-dried in the Sun’s charge.
Model wearing a pendant from Protection Collection
for Harper's Bazaar Italia
Shot by Glen Luchford
Styled by Paul Sinclaire
Alessandro Michele and Emanuele Coccia have written, with La vita delle forme, a poetic manifesto that elevates fashion into a fully-fledged philosophy. Their thesis is simple and profound: clothes are not dead things. They are living forms, beings with whom we converse every morning. Getting dressed becomes a metaphysical act. Fabric thinks. Colour speaks. Garments transform us as much as we transform them.
LA VITA DELLE FORME
Alessandro Michele and Emanuele Coccia
The book is conceived as a two-voiced conversation, intimately intertwined. Michele recounts his work as a creator—this way of seeing each dress as the imaginary biography of the one who will wear it. Coccia theorizes, elevating these gestures into concepts. Together, they invent what they call a reenchantment: a world where beauty is no longer a superficial luxury but a vital necessity. Against modern disenchantment, against the idea that fashion is frivolous, this small red book affirms, with rare grace, that to embroider, to cut, to assemble fabrics—is still and always a way of caring for the world. It is a book to be read like entering a workshop at night: everything in it is alive, silent, luminous.